Science-Based
Human Focused

I provide product strategy and UX leadership for applications across industries—from healthcare and agriculture to defense, data analytics, autonomy, and consumer-facing apps. I've done everything from introducing UX to organizations and teaching teams how to incorporate it into their work to building large-scale UX research departments from the ground up.

I help organizations answer critical questions: Does your product solve a real problem? Will it make your users more successful? Who are your users, what drives them, and what does success look like through their eyes? I translate research into actionable strategy that moves teams forward with clarity and confidence.

I uncover what's really happening between your users and your product. I provide user research to help you understand how people actually experience what you've built—and where the gaps are between intention and reality. I dig into the questions that drive growth: Why is onboarding failing? Why is retention dropping? Are users interacting with your product as designed, or are they finding workarounds? I explore the why behind the numbers, uncovering what's standing between your users and the value you're trying to deliver.

Whether you're starting user research from scratch or looking to mature your existing practices, I bring rigorous methods and actionable insights that help both your users and your business succeed. When you understand what users truly need, you can create products that help them sleep better at night, work more effectively, and achieve their own version of success.

I make sure your hardware and software systems work for the people who rely on them, in ways that are safe, intuitive, and grounded principles of psychology, human-computer interaction, and biomechanics.

I study how people interact with complex technology, uncover where things can break down, and design solutions that prevent errors before they happen.

Whether you are building medical devices, autonomous systems, control interfaces, or other safety-critical applications, I bring a human-centered perspective to high-stakes environments, ensuring your systems don't just function, they perform reliably when it matters most.

I am a scientist and researcher who believes the best products emerge when organizations truly understand their users, not through assumptions but through evidence. With a background in Human Factors Engineering, I partner with organizations to uncover what their customers actually need, want, and struggle with.

I build clarity from complexity, transforming data into insights that guide teams toward products people love and businesses can thrive on. My work sits at the intersection of rigorous research and intentional design, where numbers tell stories and those stories drive real impact.

I am passionate about advocating for the end user because when companies serve their customers well, everyone wins. Whether you are launching something new or refining what exists, I am here to help you build with confidence, backed by understanding rather than guesswork.

I bring over 20 years of experience applying human factors and UX across industries, including healthcare, agriculture, defense, data analytics, autonomous systems, music, social media, and consumer facing applications.